Communication Theory: Shannon-Weaver and transmission models · The Shannon-Weaver Model
How Shannon and Weaver's model breaks communication into source, transmitter, channel, noise, receiver and destination, and what it does and does not explain.
Try 3 questions
1. Claude Shannon developed his 1948 theory of communication while working on what kind of problem?
- Sending signals efficiently over telephone lines
- Measuring the persuasive power of propaganda
- Explaining how children acquire language
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Answer: Sending signals efficiently over telephone lines
Shannon worked at Bell Telephone Laboratories, and his paper tackled the engineering problem of reproducing a message accurately at another point over noisy channels.
2. What was Warren Weaver's main contribution to the model that bears both names?
- Explaining its wider relevance to human communication
- Inventing the mathematics of the channel
- Adding a feedback loop to the diagram
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Answer: Explaining its wider relevance to human communication
Weaver wrote an accessible essay, published with Shannon's paper in 1949, arguing the theory applied to all human communication; the mathematics was Shannon's.
3. In Shannon's diagram, what is the job of the transmitter?
- To deliver the message to its intended person
- To turn the message into a signal for the channel
- To choose which message will be sent
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Answer: To turn the message into a signal for the channel
The information source selects the message; the transmitter encodes it into a signal suited to the channel, as a telephone turns sound into electric current.
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