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Strategic Management quizzes

How businesses choose where to compete, set priorities, and decide what not to do to build a coherent strategy.

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From Strategic Management: Mission, vision and strategic objectives · Mission and Vision Statements

Which mission definition for a bus company is customer-oriented rather than product-oriented?

  1. We build and run the best buses
  2. We help people get where they need to go
  3. We operate the largest fleet in our sector
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Answer: We help people get where they need to go

A customer-oriented mission names the need served, getting around, which keeps the firm open to new ways of meeting it beyond its current product.

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