Advertising and Integrated Marketing Communications quizzes

How advertising works, why some spending is wasted, and how to coordinate messages across different channels.

1 quiz

Advertising and Integrated Marketing Communications: Why Half the Ad Budget Is Wasted

How ads persuade, how budgets get set, why promotions can backfire and how marketers finally find out which half of the money works.
50 questions

The whole quiz comes before your apps

BrainTok asks a few questions like these before the apps you choose open, so your screen time turns into learning. For iPhone.