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How organizations build trust, protect their reputation, and communicate with the public and media, including during a crisis.
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From Public Relations: History of public relations · Origins and Press Agentry
What made Martin Luther's 16th-century pamphlet campaign a landmark in persuasion?
- He wrote only in Latin to reach scholars
- He hired town criers in every German city
- The printing press spread his ideas fast and far
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Answer: The printing press spread his ideas fast and far
Cheap printed pamphlets in vernacular German reached huge audiences within weeks, showing how a new medium could move public opinion.
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