Brand Management quizzes
How brands shape perceptions and preferences, and why a product’s appeal goes beyond its features.
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From Brand Management: Why Blind Taste Tests Mislead
Why are sonic logos, like a short startup chime, valuable brand elements?
- They cost less than any visual logo
- They trigger recognition with no visuals
- Competitors are unable to imitate them
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Answer: They trigger recognition with no visuals
A distinctive sound reaches people when they are not looking, on radio, video or devices, and builds memory links through repetition.
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