Digital Marketing quizzes
How digital campaigns attract audiences, and why clicks don’t always turn into purchases.
2 quizzes
76 questions
Quizzes in this topic
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Digital Marketing: Search engine optimization (SEO) · How Search Engines Crawl, Index and Rank
How search engines discover pages, store them in an index and decide which results to show first.
26 questions -
Digital Marketing: Why Most Clicks Never Buy
From search auctions and abandoned carts to fake followers and misleading attribution, a survey of how online marketing really works.
50 questions
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From Digital Marketing: Search engine optimization (SEO) · How Search Engines Crawl, Index and Rank
What does a website's robots.txt file mainly do?
- Guarantees pages stay out of results
- Tells crawlers which paths not to fetch
- Lists every page that must be indexed
Show the answer
Answer: Tells crawlers which paths not to fetch
robots.txt controls crawling, not indexing: a blocked URL can still appear in results if other sites link to it.
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