Consumer Behavior quizzes
How music, store environments, and emotions shape what we buy and why we choose it.
2 quizzes
73 questions
Quizzes in this topic
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Consumer Behavior: The consumer decision-making process · Need Recognition and Information Search
How a purchase begins: what makes people notice a need, and how much and where they search before choosing.
23 questions -
Consumer Behavior: Why Slow Music Fills Your Cart
A tour of the hidden forces behind what people buy, from jam aisles and wine music to false memories and the peak-end rule.
50 questions
Try a question
From Consumer Behavior: The consumer decision-making process · Need Recognition and Information Search
Your phone works fine, but after seeing a friend's new model you want an upgrade. What happened?
- Your desired state rose
- Your perceived risk rose
- Your actual state dropped
Show the answer
Answer: Your desired state rose
Nothing about your phone changed; exposure to something better raised the standard you want, creating the gap.
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